Guy Robertson "PETTICOAT FEVER" Esther Ralston / Donald Brian 1939 Chicago Flyer

Description

This is a rare four-page advertising herald (flyer) promoting the three-week engagement of the MARK REED comedy "PETTICOAT FEVER" at the Civic Theatre in Chicago, Illinois beginning May 14th, 1939. (The Original Broadway production opened March 4th, 1935 at the Ritz Theatre in New York City and ran for 137 performances.) ..... The play starred GUY ROBERTSON who sang the song, "Love Tiptoed Through My Heart", composed by FREDERICK LOEWE (the first Broadway credit for the composer of "My Fair Lady", "Brigadoon", "Paint Your Wagon", "Camelot" and "Gigi") and featured ESTHER RALSTON and DONALD BRIAN among others ..... CREDITS: Book by
MARK REED
; "Love Tiptoed Through My Heart" composed by FREDERICK LOEWE ("Brigadoon", "Paint Your Wagon", "My Fair Lady", "Camelot" and "Gigi"); Lyrics by IRENE ALEXANDER; Produced by J. CHARLES GILBERT ..... DETAILS: Advertising handbills (heralds) were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This four page herald measures 3 3/4" X 7 1/2" inches and includes photos of
GUY ROBERTSON, ESTHER RALSTON and DONALD BRIAN on the front and
promotional text on the inside. (Please Note: There is no mention of
FREDERICK LOEWE or
the song, "Love Tiptoed Through My Heart" in the text of the handbill.) ..... CONDITION: With the exception of two light folds and minor creasing, this rare handbill is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian
. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.